Website traffic is basically the number of people visiting a website. People usually go online for a specific purpose. It could either be to buy a certain product or look for a type of service. Today, internet marketers, bloggers, content writers, and the like are looking for ways to drive more traffic into their business websites. Allowing more visitors to visit a site allows them to generate more or higher conversion rates and even better ranking on Google. Each individual most know how to generate website traffic to get the right customers they want. There are actually two types of website traffic: Targeted and Un-targeted.
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Targeted Website Traffic
The definition of this term is what is says it is. Targeted website traffic is actually targeting a specific audience to your website. For example, you have an online electronic store. The traffic you want are people who want to buy electronic products. This is actually the most important type. When you are trying to build an online business for a certain market, you need to promote it to the right people who are actually willing and interested to buy your products. This is why it is important to direct the right traffic for your online business needs.
Un-targeted Website Traffic
Un-targeted traffic has no specific target. It is actually directing anyone using the web to visit your site. You are actually promoting your business or website to anyone who sees it. However, the bounce rate is quite high since you might direct traffic to your website that they do not want or need. This is why targeted traffic is more efficient and effective. Most marketing websites offer cheaper rates for un-targeted traffic compared to targeted traffic.
How to Create More Traffic
It is very important to know how to generate more traffic into your website. Starting a new business online can be difficult and directing more web visitors can end up as a daunting task. Improving your online marketing skills and using SEO techniques are good ways to get you started.