July 22, 2016
Lets face it:
Whether it is an auto repair centre, a laundry service or a dental practice, online is the place to be.
So many opportunities lie in digital marketing, such as SEO and social signal services, that if you don’t make a serious move, you’re wasting marketing potential and leading your customers to the competitors.
There are no shortcuts to achieving a strong online brand identity. But, it always starts with having a strong presence across the web.
For now, the goal is simple:
Make it easy for people to find you.
This requires a well-designed website and active social media profiles across different channels, including Facebook, Twitter, YouTube, Google+, and Pinterest – and beyond.
There are many ways to achieve this. But today, you’ll learn about website optimisation and boosting social media presence.
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Yes, I have a website – is it enough?
You may have a website running as of the moment. It may appear appealing, creatively speaking. But in regards to what customers want, it’s not about looking good, but a matter of performing well.
Here’s what we know about websites and visitor behaviour:
• 47% of consumers expect a page to load in two seconds or less
• 57% of your customers leave your site if it doesn’t load within three seconds
• It takes 0.05 seconds for a first impression to form
• You have 15 seconds at most to attract visitors and keep their attention on your website
Does your current website meet the demands of your visitors?
Does it have the elements to make them stay within these critical 15 seconds?
The solution is website optimisation.
Optimising your website means taking steps forward from your ordinary, slow-loading site.
Furthermore, an optimised site website means a website with the technical and visual features to turn your visitors into paying customers.
A website that’s highly responsive, visually appealing, and easy to use.
I have a Facebook account – what now?
Only 65% of companies in America have created a social media presence – that means 35% are losing to the competitors.
It’s been discussed over and over about the commercial and marketing opportunities found in social media – but it’s time to look beyond having a social profile and actually staying on top of it.
Boost traffic and reach
You have a Twitter page, a Facebook Profile, YouTube videos. Are they getting enough retweets, shares, and views respectively?
While social signals may not directly influence your search ranking, contrary to some might claim.
They boost traffic, brand visibility and reach.
Buying social signals – that is getting 1000+ likes, shares, and retweets – gives you an appearance of popularity, which will have a valuable effect to existing visitors.
Check out this Amazing Social Media Stats and Facts 2016
You can rely on this ‘social following’ to increase your chances of attracting new customers, as well as negotiating sponsorships and other business opportunities, if you’re looking to monetise your website.
This is just one of the many reasons to purchase social signals, but ultimately, your objective is to project an appearance of authority, popularity and significance.
A website and a social media profile are the basics of building an online presence. But if you need a boost, site optimisation and buying social signals can lead you in the right direction.
That is, toward a strong brand identity.
Take social media advantage to the next level.